Resume

Professional experience

Brand & Digital Marketing manager

2019 - Present

@SupPlant

  • Managing and executing the company’s holistic marketing strategy while enhancing brand visual identity.

  • Responsible for the company’s digital and printed creative assets.

  • Responsible for managing the company’s PR - working with specialized agencies to produce and promote multi-platform publications locally and overseas. 

  • Spearheading a design and marketing-strategy outsourced team.

  • Conceptualized, launched, and currently managing and maintaining the company’s social media community.

  • Creating and launching social media campaigns for brand awareness, lead enhancement, and engagement increment.

  • Customer journey management - responsible for the customer interaction strategy and roadmap including content creation, graphic design as well as tracking and monitoring at every service level to ensure continuous improvement of customer experience (HubSpot, AutoPilot, MailChimp).

  • Managed the outsourced development process of the company's marketing website from requirements, data collecting, and content creating to post-launch maintenance and paid and organic marketing management.

  • Presentation specialist - building tailor-made business presentations for investors, clients, and employees from concept to the finished product including conceptualizing, content creation, and graphic design.

  • Responsible for the company’s web and mobile applications for smart irrigation and precision agriculture from requirements, specifications and creating the conceptual design to post-launching monitoring and adjustments.

Lead UI/UX Expert & Graphic Designer

2017 - 2019

@SupPlant

  • Redesigned the company’s WordPress website from requirements to design including specification process, creating the visual identity, graphic design, and post-launch monitoring and adjustments.

  • Created a design specification and supported the development team of a mobile application for smart irrigation and precision agriculture management

  • Designed various graphic products while maintaining brand visual identity including software products, company’s website, landing pages, social media posts, brochures, presentations, exhibitions, and more.

  • Created marketing content and social media campaigns to boost company reach and promote the company's products.

Graphic Designer & UX/UI Expert 

2016 - 2017

@Cloud Endure

  • Responsible for the design and visual specification of the company's product management software.

  • Created the conceptual design and built landing pages (HTML, CSS) for web campaigns, managed social media marketing, and produced newsletters and mailing lists.

  • Designed and print-produced brochures, flyers, business cards, eBooks, and more.

Graphic Designer & UX/UI Expert 

2013 - 2016

@Toluna

  • Conceptualized and designed a variety of the company’s products from SRD and conceptual design to graphic design and post-launch monitoring and adjustments while maintaining the brand visual identity with an emphasis on responsive cross-platform design.

  • Collaborated daily with development teams using the Agile methodology.

Head of Front-End Development team

2011 - 2013

@Matrix

  • Conceptualized and designed a variety of the company’s products from SRD and conceptual design to graphic design and post-launch monitoring and adjustments while maintaining the brand visual identity with an emphasis on responsive cross-platform design.

  • Collaborated daily with development teams using the Agile methodology.

UX/UI Designer

2008 - 2011

@Matrix

  • Responsible for creating holistic design-concept based on the visual and textual requirements while meeting the unique needs of the customers and project managers.

  • Graphic design for various websites, software systems, and mobile applications.

  • Created visual mockups and specifications of user interfaces for websites, CRM systems, Share Point portals, and mobile applications.

  • Designed and developed business presentations using PPT.

  • Worked in collaboration with development, sales, and marketing teams. 

 

Among my clients: Clalit Health Services, Israel Electric Corporation, Zim, Netafim, Income Tax Department, Bank Mizrahi Tefahot, Bank Leumi, Leumi Card, Tel-Aviv Municipality.

Graphic Designer

2007 - 2020

@Sketch [Owner]

  • Web design - managed a wide range of tailor-made projects from the requirements, specifications, and conceptual design to the graphic UX/UI design the launching, and
    post-launching monitoring and adjustments. Close guidance and customer support
    through all stages of the project. 

  • Brand visual-identity design services.

  • Managed and maintained Facebook pages, created graphic design for posts, banners, landing pages, newsletters and mailing lists.

  • Collaborated with web developers to launch CMS based websites

  • Design and layout for professional brochures and articles.

Education

Ono Academic College

Master degree - Advertising and Marketing. Graduated with honors

Osem-Nestle’ IL

Brand management internship during master’s degree studies.

The Open University of Israel

Bachelor’s degree, Social Science and Humanities. Graduated with honors.

Rupin Academic Center

Digital marketing certification.

Hamil - The Israeli Management Center

Executive Development Program.

John Bryce

Digital Multimedia and Visual communications. Graduated with honors.

Haker College

Webmaster, internet and multimedia.

Knowledge and Capabilities

  • High motivation and self-learning abilities.

  • Practical management experience.

  • Excellent communication and collaboration skills.

  • Experience in working under pressure in a dynamic environment.

  • Multiple project management ability.

  • Innovative and creative while attentive to details.

  • Technical and marketing orientation.

A little about 
WHO
I  AM

  • Facebook Business Manager

  • LinkedIn Campaign Manager

  • MailChimp, Hubspot, AutoPilot

  • Adobe Creative Suite: Photoshop, InDesign, Illustrator, LightRoom, Premiere.

  • Monday

  • Figma

  • Sketch

  • Taboola

  • Power Point

  • WordPress

  • Html & CSS

Technological
SKEELS

Languages and Military Service
 

IDF (8200)
HEBREW - NATIVE
ENGLISH - FLUENT

My Hobbies
 

TENNIS
PHOTOGRAPHY
INTERIOR DESIGN